The Right Marketing Communication Mix That Can Help L’oreal Essay Example for Free

The Right Marketing Communication Mix That Can Help L’oreal Essay Title of Project: The right Marketing Communication Mix that can help L’Oreal increase its Shampoo Market Share in the rural market. Abstract of the Study (500 words): This paper aims at devising the right kind of Marketing Communication Mix for L’Oreal, that can help it to increase its market share in the rural market, both effectively and efficiently. L’Oreal Group is the world’s largest cosmetics and beauty Company. Its headquarters are located Paris suburb of Clichy, France. It entered India in 1997, at a time when there was no proper hair care facility there. They have their salons located in the top 100 cities of India, of which 20% contribute to 40% of their total revenue. Their policy is to provide the best quality and experience to the customer, without reducing price ever. But with the saturation of urban market, the emergence of the rural market and increasing cut-throat competition from other cosmetics and beauty giants, L’Oreal will have to take a step into the rural market, in order to increase its market share in India as a whole. Its market share, reported as of now, is 41.5 per cent share of the market in India for hair conditioner, around 20 per cent for hair coloring products, and 6.5 per cent and 4.6 per cent for the skincare and shampoo markets respectively. It is also the leading player in the salon products sector. The rural market is gaining importance day by day. Over 70% India’s one billion plus population lives in around 627,000 villages in rural areas and its growth rate is still high. With a simultaneous increase in the purchasing power of the rural people, as a result of increased income, there has been an increase in demand of cosmetics and other beauty products. It has been termed as the â€Å"woken-up sleeping giant† by many MNCs and they would do well than to ignore it completely, lest they get overwhelmed by competition. In such cases, L’Oreal has no choice, but to establish itself in the Indian rural market as well. As of now HUL holds the largest market share in shampoo in India at 43 percent or Rs 1720 crore, while L’Oreal stands in the 5th position at 4 percent market share or Rs 160 crore in shampoo in India; the total shampoo market share in India being Rs 4000 crore. Thus, this paper aims at laying down the customer preference, awareness and reasons for their choosing other shampoo brands over L’Oreal’s, and accordingly devising the right Marketing Communication Mix to help it increase its market share in the Indian Shampoo Market. Research Questions: Which is the marketing communication that best affects the consumer buying behavior? (Perishable goods) Why some companies fail and some company’s success in rural market arena? Research Methodology: Primary method of data collection will be undertaken like Survey Research Design, as a well as some secondary method of data collection too. Issues Faced Till Now: Whether or not to follow the Experimental Research Design supplementing the survey to be undertaken. Date of Submission final project: 11th November (tentative)

Universal Human Rights Essay -- Human Rights

Are Human Rights a phenomenon without merit or a crucial aspect of our inter-governmental/inter-societal system? Some would argue that the foundation of human rights contradicts the means. For instance, when discussing the use of the term â€Å"Universal Human Rights,† we often forget that the term â€Å"universal† instigates nations to follow under one set doctrine of particular principles (Ronin, Bruce, and Hurd, 2008). The contradiction lies within the entity which promotes said norms, the United Nations; within it, the international non-governmental entity seeks out ways of promoting their vision of a world bound by a code of conduct and a common goal of peace and co-existence. The problem is how does one go about doing implementing human rights on a universal scale while respecting a state’s right to sovereignty and direction of law (Orford, 2003)? And by extension, how does the international community as a whole work towards enforcing said principles if a s tate opposes it? These questions act as the foundation of an argument that is shared throughout the international community; who has the right to implement and enforce human rights norms and by what authority shall that entity utilize to complete such an objective? Argument/Analysis First of all, let us analyze the global political system in its current form as to fully grasp the convoluted nature of international politics. One could argue that the ever changing global political scene is directly attributed to the multilateral approach to dealing with issues relevant to state sovereignty and intervention. In this instance, nation states often take it upon themselves to directly address particular conflicts oceans away. In other cases, we notice that the United Nations, a non-go... ... it. Whether by the strength of an individual state or the wit of an international organization, upholding human rights must be the primary goal when determining the need for intervention. Works Cited 1) Valentino, Benjamin A. 2011. "The True Costs of Humanitarian Intervention." Foreign Affairs (6.60) 2) Daalder, Ivo H. 2007. Beyond Preemption: Force and Legitimacy in a Changing World. Brookings Institution Press. 3) Ronin, Bruce, and Ian Hurd. 2008. UN Security Council and the Politics of International Authority. Taylor & Francis Routledge 4) Orford, A. (2003). Reading Humanitarian Intervention: Human Rights and the Use of Force in International Law. Cambridge University Press. 5) Donnelly, Jack. 1984. "HUMAN RIGHTS, HUMANITARIAN INTERVENTION AND AMERICAN FOREIGN POLICY: Law, Morality and Politics." Journal of International Affairs 37, no. 2: 311.

How does Steinbeck present the culture of the migrant worker in the novel? Essay

John Steinbeck wrote a novel called Of Mice and Men in 1937. At the time America was in a period of economic depression following the Wall Street crash. John Steinbeck saw the effects and saw how people had to work hard away from home as migrant workers and this motivated him to write this novel. The story is about 2 migrant workers; Lennie and George. In this essay we will be looking at the character of the migrant workers, their motivations and their dreams for the future. Also we will be looking at the language and then conclude by answering the question ‘how does Steinbeck present the culture of the migrant worker in the novel? Migrant workers are people who go looking around for work away from home. They normally do not form long term friendships and normally do not form relationships with women. However in Steinbeck’s novel there are two friends called Lennie and George who have a long term friendship. Lennie is a big man with a mental age of about 8. He always relies on George to tell him what’s right and wrong. We can know that normal migrant workers are lonely. This is supported when George says â€Å"guys like us that work on ranches, are the loneliest guys in the world. The way he says loneliest, he doesn’t just say lonely he refers to migrant workers as â€Å"the loneliest people†. The migrant worker is shown to be lonely by Steinbeck. Also when Candy says â€Å"of course I ain’t got family† it tells us that it is usual to not have family and is a common feature shared by the migrant workers. Each character in the novel has his or her own characteristics, and this is how Steinbeck presents the culture of the migrant worker. Candy is characterised as being old and useless -the one who they use and Crooks is the lonely and isolated one. We come to know that Crooks feels lonely when he says â€Å"books ain’t no good a guy needs somebody to be near him†. The way he says ‘somebody’ means that he is desperate to have a friend and this desperation shows his loneliness. So Steinbeck presents us with different characteristics of each character like anger and loneliness. We also see signs of selfishness when Carlson shoots Candy’s dog. This novel is about hope and despair, love and disgust but Carlson isn’t really plugged into these things. This world is black and white to him with no subtitle for example when slim leads George away from the riverbank as he has gathered what has just happened Carlson says â€Å"what the hell do you thinks is eating them two guys†. This shows he is clueless to his surroundings but this is how he survives the life of the migrant worker. So overall there are different characteristics of the migrant workers. This is due to their circumstances like Crooks being black, Candy being old and Curley’s wife not loving him and not being loved by him. So Steinbeck presents the culture of the migrant workers to be selfish and lonely. But there are two characters that are different to the others; they are the dreamers, Lennie and George who symbolise hope for the migrant worker. What’s different about them is that they are friends who stick together till the end of the novel. This is shown when George says â€Å"with us it aint like that. We got a future. We got somebody to talk to that gives a damn about us†. This tells us that they have a dream the way George say â€Å"we got a future†. This shows us hope. Also when Lennie says â€Å"I got you to look after me and you got me to look after you†. This shows us lots of things, firstly it shows us friendship between them but it also shows that Lennie relies on George. George’s dream is to have is own piece of land and Lennie’s is to tend rabbits on that piece of land. But there are also other characters that have dreams like Curley’s. Her dream is to become an actress when she says â€Å"he was going to put me in the movies†. This shows us that she wanted to become an actress and therefore shows us that even she has a dream. Also Crooks dreams of being seen as equal to everyone else. He remembers his childhood, when he played with white children who came to his family’s chicken ranch. Even the old and useless Candy has a dream which merges with Lennie and George’s dream which is to have their own piece of land. So overall Steinbeck presents us with a lot of different characters of the migrant workers. He shows anger, aggression and even loneliness, but he also shows other things like hope, friendship and the dream of the migrant workers. He also shows the dream of the migrant worker and how it is pointless to have a dream. He shows us that dreams lead to disappointment. In the novel nobody’s dream comes true for example Crooks doesn’t get that equality he thinks he deserves, Curley’s wife doesn’t get to be an actress and Candy’s dreams get shattered along with George of having their own piece of land. The best way to avoid disappointment is to not have a dream this is what Steinbeck is explaining in this novel. Steinbeck uses a lot of descriptions to show the scenery. For example he describes a place at the beginning to be â€Å"close to the hillside bank and runs deep and green. The water is warm too†. Then at the beginning of section 2 he describes were they work when he says â€Å"the bunk house was long, rectangular building. Inside the walls were whitewashed and the floor unpainted†. He gives a contrast because at the beginning he describes a place that is beautiful and colourful by the way he says deep and green and when he describes the work place he uses very plain description like rectangular bunk house and ‘the floors unpainted’. This gives us a contrast between the life of nature and then the life of the migrant worker. The language used tells us that they were uneducated and had an accent by the way Lennie says ‘purty’ instead of ‘pretty’. Also we can tell that they are uneducated by the way they speak like when Lennie says â€Å"make um let me alone†. Steinbeck is recreating an authentic sense of the spoken voice. However people who sound uneducated can still have brains for example Crooks. He reads law books but his language is just as bad as the others when he says â€Å"I ain’t so crippled I can’t work like a son of a bitch if I want to†. They also use racist words towards crooks like ‘nigger’. This is only said to show us that they were all living in a time, in society that was racist. Overall I think that Steinbeck shows the culture of the migrant workers in numerous ways, he gives us different characteristics of the migrant worker for example anger, suspicions, selfishness and loneliness, but the most important thing is the dream of Lennie and George that one day they will have their own piece of land and this is what keeps them going. This shows hope for the migrant worker. Candy and his dog provides a parallel to George and Lennie. When candy’s dog got old and useless he got killed, but not by Candy but by Carlson, Candy felt that he should have killed the dog himself when he says â€Å"I should have killed him myself†. At the end of the novel George kills Lennie because he knew it would be better for him to kill Lennie and not regret it like Candy did with his dog. Steinbeck shows us that not all migrant workers are selfish and don’t make long term friendships by the characters Lennie and George. Steinbeck tells us how quickly hopes and dreams can get destroyed. The title ‘of mice and men’ refers to a poem which tells us of a mouse and how the mouse builds up his nest and how the nest is destroyed. The mouse symbolises Lennie and George and the nest is symbolises their dream and how it is destroyed so suddenly.

The Importance Of Hospitality - Free Essay Example

Sample details Pages: 3 Words: 785 Downloads: 3 Date added: 2019/04/01 Category Literature Essay Level High school Tags: Odyssey Essay Did you like this example? In the Epic The Odyssey by Homer, Homer emphasizes the sacrifices made by the brave heroic Odysseus as he faces many harsh obstacles fighting in the Trojan War for the past 10 years. This Epic portrays many emotional and mental values as it is depicted by many brave heroes who were willing to make very difficult decisions. The value of relationships and hospitality is revealed throughout the novel. The author acknowledges the value of culture of the characters as there is a constant repetition of hospitality. Throughout Odysseuss journey, multiple characters come along his path as they each hold their own moral. Many of these characters represent the constant repetition of hospitality shown as they are pleasing the Gods by sharing and providing items for people in need, knowing that some type of incentive will be given back to them in return for completing a good deed. In this novel, hospitality is an important part of honor and negotiation of relationships. Odysseus acknowledges the fact that Aeolus hosted [him] one entire monthhe gave [him] a sack, the skin of a full-grown ox, binding inside the winds that howl from every quarter (Homer 231). His acknowledgement reveals the hospitality between the characters since it is told that Aeolus was kind enough to host Odysseus and his men for an entire month and provide him with a sack of wind, which will come to be useful later on. Many other good deeds are done by the characters throughout the novel in order to show the constant repetition of hospitality. Don’t waste time! Our writers will create an original "The Importance Of Hospitality" essay for you Create order When Odysseus is at King Alcinous palace, [he] hid his face while he wept. His weeping went unmarked by all the others; only Alcinous, sitting close behind him, noticed his guests tears, heard the groan in the mans labored breathing and said at once to the masters mariners around him our loyal friends at banquets. Now we go out again and test ourselves in contestsso our guests can tell his friendshow far we excel the world. (Homer 192). A good deed can be shown in this passage as it is shown that King Alcinous is taking good care of his guest, Odysseus, as he is trying his best to recover Odysseus from crying by attempting to hold a fun contest. King Alcinous refers to Odysseus as our loyal friend (Homer 192), showing how he treats him with respect and truly cares about his well-being. Imagery is crucial in the Odyssey as it reveals clarification for the relationships that the characters have with each other. Homer intelligently uses imagery to paint dramatic pictures of the relationships between the characters. It is revealed that Odysseuss men does not have any trust in him as the crews began to mutter among themselves, sure I was hauling troves of gold of silver home, the gifts of open AeolusNow this Aeolus loads him down with treasure. Favoritism, friend to friend! ?Hurry lets see what loot is in that sack(Homer 231). When his men opened his bag of wind it blew them so off course that they were so close that they could see Ithaca, but it was because the relationship between Odysseus and his men that threw him off course; the men does not have any trust in Odysseus. They would not have opened the bag of wind in the first place if they had trust in Odysseus, but they did not as they thought that Odysseus was going to keep all the gold and silver to himself. The use of imagery also represents the strong father-son bond that Odysseus and Telemachus have with each other. Unlike other father-son relationships, it is the great amount of distance between Odysseus and Telemachus that formed the strong bond between them. Telemachus must earn his fathers respect by fighting his own battles. Through the distance between them, they are able to establish their share of beliefs and values.. When the father and son finally meet, salt tears rose from the wells of longing in both men/So helpless they cried pouring out tears,/ and might have gone weeping till sundown (Homer 268). Homers use of imagery strongly illustrates the emotional reaction when Odysseus and Telemachus is finally reunited. The son and father was able to share their beliefs and values through the distance that held them apart, making their bond even more close. In The Odyssey, Homer highlights the importance of hospitality between the characters in order to form a loyal relationship. This Epic is portrayed by fearless heroes who were able to sacrifice in order to receive. Having the ability to fight for your own battles truly shows your worth and loyalty to others as it shows how much you are willing to put yourself through.